Most of us are so busy developing our legal practices that we don’t even have time to rest, much less think about succession planning. When starting out, it is essential to focus on business development and growth while doing excellent legal work to build our reputation. However, time goes by quickly, and before we know…Read More
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Jennifer Brandt
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Achieving work/life balance is a popular topic discussed in numerous articles and blog posts. In reality, however, it seems to be an unattainable goal especially in the legal profession where it has become an expectation (like in our world as a whole), that lawyers are available 24/7 to handle whatever issues may arise. In fact,…Read More
Social media is not simply a way to connect with friends and family. For lawyers, it can also be a powerful and cost-effective marketing tool that has the capacity to reach many. Knowing where to begin with using social media can, however, be daunting. The following five tips provide a roadmap for successful marketing through…Read More
The lawyer-client relationship typically develops out of a need. The client has a problem, and the lawyer is tasked with solving it. When starting this relationship, there is a certain amount of unease and perhaps even a lack of trust like any endeavor into the unknown. The client may be concerned, for example, that the…Read More
There is no shortage of posts and articles about business development for lawyers. However, what is not frequently discussed is what happens after a marketing initiative becomes successful. Potential clients start to call and email looking for representation. At this point, the lawyer cannot simply sit back and assume these new leads will magically result…Read More
February is the month of love, and lawyers should always show love and appreciation for their clients. See my earlier blog post on this subject. After all, without them, and without the attorney-client relationship, or clients in general, there would be no work. Lawyers would be idle. Like all close relationships, however, there are times…Read More
Many blog articles address how to market for the purpose of attracting new legal clients. When these strategies work, and clients start calling, lawyers feel confident that their businesses are growing. While it is true that the first phone call may be the start of a new client relationship, there is no certainty until the…Read More
Despite all the education and experience we attain and apply to generating new business for our practice, there’s an aspect of business development that we frequently overlook – client responsiveness. It’s one of the most important things you can do for your practice. In fact, Clio’s 2017 Legal Trends Report found that “responding quickly to…Read More
There is a wealth of information about all products and services one would consider purchasing no more than a click away, and most people do routinely research these products and services before making a final purchase. We use our favorite search engine to inform and influence our decision-making from the most minor decisions, such as…Read More
There are so many complicated aspects to SEO we often forget about the smaller, foundational elements that can have an impact. Lawyers should double-check their site to make sure they have these simple on-site factors optimized for search.
