Ellie Diamond
Ellie Diamond is a freelance writer with a background in the arts and mental health. She received a BA from Emerson College and an MA in creative arts therapies from Lesley University. Using her work experience as a teacher and tutor, she has focused her writing on explaining complex topics to a lay audience. Those topics include personal finance, home buying and selling, digital marketing and wellness.
- Social links
Recent Articles
Law Firm Marketing Strategies with ROI in Mind
A cost-efficient marketing strategy is essential to your law firm’s growth and viability. Yet, too many law firms overpay to cast an overly broad net. Prioritizing return on investment (ROI) gives you a distinct advantage by allowing you to focus simultaneously on results and cost, giving you the most for your money. Of course, not…Read More
Common Marketing Mistakes Law Firm Owners Make
As an attorney, you know that winning a case requires you to understand the opposition — their advantages, resources, and strategy. If you know where they’re likely to slip up, you can focus extra attention on that area and be strong where they fall short. The same is true in marketing. If you know what…Read More
New Strategies for Improving Search Rankings and Visibility
You need to stay current with search engine optimization (SEO) to attract Google traffic. An analysis of search results showed that nearly all searchers — 99.37% — clicked on results from page one. The number-one spot received 27.6% of clicks, and moving up one spot increased a site’s chances of a click by 2.8%. Ranking higher means…Read More
Legal Trade Show Road Map
Attending conferences might feel like a chore to legal professionals. In truth, there’s much to be gained from going to a gathering of your industry colleagues. In some cases, the benefits include networking opportunities, practice tips, fun entertainment, and even CLE credits. A quick look at the upcoming legal trade show and conference agenda for…Read More
Guide to Running a Small Legal Practice
Running a small law practice is as exciting as it is challenging. It requires juggling case management, practice growth, and financial management, often all in a single day. From organizing your workflow to marketing your services, here’s how to make your practice thrive. Workflow and Client Experience A successful small law practice operates smoothly and…Read More
Mental Health for Lawyers: Risks and Prevention Strategies
The legal profession is experiencing a serious mental health crisis. A recent survey revealed that 70% of lawyers reported feeling exhausted, while 65% felt mentally and physically overwhelmed. Stress and overwhelm are antithetical to a thriving law career — and they’re bad for your health, too. Here’s what you can do about it. Preventing Burnout and Protecting…Read More
Guide to Running a Solo Legal Practice
There’s nothing like the excitement of opening a solo law practice. You answer to no one except your clients, and every decision comes back to you. Even with this excitement, your new venture can be intimidating. Many attorneys start their practices without experience in business management, accounting, or marketing — then realize they have to…Read More
Best Practices for Content Creation and Optimization
It’s 2023, and content is still king. According to Semrush’s State of Content Marketing 2023 Global Report, 97% of surveyed respondents have used content successfully in the past year, and most of those respondents plan to increase their budgets. For lawyers, content provides an opportunity to increase name recognition and establish a reputation. It helps…Read More
Leveraging Emails To Engage Existing and New Legal Clients
Email is one of the most effective tools for growing your practice. You use it every day, but are you using it to its full advantage? The Benefits of Email Marketing for Lawyers The National Law Review recommends email marketing as an effective strategy for firms of all sizes. Steps for Starting or Revising an Email…Read More
How to Leverage Q&A Platforms like Quora
When you’re a lawyer, answers are your currency. People come to you seeking expert insight into topics that mean the world to them. Your expertise can help them reach a goal or avoid serious trouble. This dynamic turns online question-and-answer forums like Quora into powerful marketing tools for lawyers. Quora is arguably the most popular…Read More
Looking Ahead: What’s New for Social Media in 2023
Social media platforms are ideal places for lawyers and potential clients to connect. It’s a low-stakes environment that serves people at every stage of the attorney-search process, from “Can my landlord legally do that?” to “Hmm, I might need a lawyer.” The more a lawyer puts themselves out there on social media, the more connections…Read More
How Does AI Help Law Firms?
Artificial intelligence (AI) is driving an enormous shift in white-collar professions. While some have responded with fear that machines will “take their jobs,” others look for the potential in these new tools. For lawyers in all practice areas, AI has the potential to minimize time spent on repetitive tasks, letting lawyers spend more time working…Read More