Catherine Lovering
Catherine Lovering is a freelance writer with bylines on Healthline, Interest.com, IvyExec.com, and Paste. Her areas of expertise include health, consumer information, personal finance, legal marketing, small business, individual and corporate taxation, insurance, Canadian tax law, Canadian consumer finance, digital marketing, content marketing, fitness, and public policy. She holds an LLB (JD) from the University of Victoria.
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Recent Articles
Do the old advertising platforms work?
Marketing can make or break even the greatest law firm. It’s the way that you get your message out and draw in new clients. In an era where people typically look for lawyers online, one might ask if older offline advertising methods still have a role to play. The answer might be yes, especially when…Read More
How does the legal field shift with a new President?
Changes in a U.S. administration typically signal shifts in economic priorities, social and environmental initiatives, and foreign policy. As the new Trump administration takes office, commentators are assessing the potential impact on legal work. Firms can expect demand shifts in areas of practice and pressures on billable hour targets. Let’s have a look at what…Read More
Partners in Life & Law
Lawyers talk a lot about work-life balance — or lack thereof — in the industry. The issue can feel particularly acute between married couples when both spouses are lawyers. Working long hours, within the same legal community, can bring on personal and professional pressures. Spouses have another layer to navigate when they choose to join…Read More
How Lawyers Can Resign the Right Way
In 2021 there was talk of “the great resignation” among law firms. Associate attrition had risen to 26% that year, an historical high and up 10% from the year before. But even if 2021 marked what appeared to be a turning point for lawyer tenure, the reality is that attorneys have always shifted law firms. A…Read More
Why do lawyers stay in practice for so long?
It’s rather uncommon for someone in their advanced years to describe themselves as a “former lawyer,” or “retired attorney.” Many people continue to practice well past the usual retirement age. According to an American Bar Association (ABA) report in 2023, almost 14% of lawyers are over the age of 65. That’s about twice the 7% of…Read More
FTC Cracks Down on Fake Reviews
Online reviews have become a valuable tool for consumers to assess a product or service before buying. Because of their power, there’s been an influx of bad practices in online reviews. Some examples include compensating people for glowing reviews, suppressing negative reviews, and writing outright fake reviews. These are clearly not in the best interests…Read More
How Do I Start a Legal Podcast?
Podcasting is the new frontier of legal marketing. As a largely independent form of media, it allows lawyers to demonstrate expertise to potential clients and colleagues. It’s also an excellent way to give your firm exposure. It’s relatively low-barrier to start a legal podcast. To become successful, it helps to follow some key steps about…Read More
Business Tips for New Law Firms
You probably didn’t learn the basics of running a law firm in law school. But even if it’s a side of legal practice clients never see, taking care of the business side of the firm frees you up to give your all to client advocacy. Here are the core steps to grow your practice in…Read More
How Do I Use GA4 for My Firm?
In 2024, GA4 replaced Universal Analytics (UA), which had been Google’s long-standing analytics tool. The transition to GA4 means adjusting to new ways of understanding website metrics. GA4 remains one of the best ways to assess whether your legal marketing is working. It shows you who’s coming to your site, how they got there, and…Read More
The Value of Martindale-Avvo in Building Your Law Firm’s Online Reputation
Martindale-Avvo has a family of websites that offer premier solutions for law firm marketing, and partnering with our ecosystem of sites can elevate an online presence. Here’s how you can build your reputation from the ground up or enhance your existing accolades with our services. High-Trafficked Websites The family of Martindale-Avvo websites are some of…Read More
Maximizing Your Martindale-Avvo Profile: Tips for Lawyers To Stand Out and Attract More Clients
An online profile can be a client’s first impression of you. There are some features a client expects that you should include to increase visibility and response rates. Here are some ideas to make your profile stand out so more people contact your practice. Highlight Responsiveness Lawyers have a narrow window of time to grab…Read More
Tips for Bar Exam Funding
Passing the bar is touted as the last hurdle before becoming a lawyer. But writing the bar exam comes with its own barriers and not least of those barriers is cost. The exam typically costs upwards of $1,000 over and above the thousands already spent in law school tuition. Fortunately, there are multiple sources of…Read More