Isaacs & Isaacs, a successful personal injury firm, received a less than optimal pagespeed score, and theorized that add ons – including live chat – were impacting the rate with which pages loaded. Ngage Live Chat, in collaboration with Wildeman Consulting Group and AimClear, a digital marketing agency, conducted live tests and was able to demonstrate that live chat application and service had zero impact on the site’s pagespeed score. These results were replicated when added directly via PHP, via Google Tag Manager, and WordPress.
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