Search Engine Optimization services

Improve your visibility, rank locally

Get the return you deserve. Having a website isn’t enough. You need to invest in online marketing to maximize your website.

A well-executed SEO strategy increases your visibility and targets the right prospective clients. Understanding your firm’s business goals, we customize a comprehensive SEO strategy to improve your visibility in search results and drive potential clients to your website.

Our team of SEO & PPC experts have a combined 160 years of experience in search and specialize in legal local search. Our job is to get law firms ranking on Google whether it be in the:

• the local pack
• the knowledge panel
• Local Services Ads (LSAs)
• paid section
• organic section

Benefits of SEO

  • Customized firm approach

    Your dedicated SEO team evaluates your site, your competitors’ and your goals to create your custom content and plan for success.

  • Content that resonates with potential clients

    Rich, targeted content ensures your site predicts potential clients’ inquiries and confirms you are right for them.

  • Link building with a purpose

    We create profiles on key legal and local directories to build your authority on relevant authoritative sites to drive additional traffic and increase your rankings.

  • Built for Google

    Fully responsive, secure, optimized websites — coded so search engines can reach and index your content, yet flexible enough to adapt to search algorithms.

Get in front of the right clients with a customized approach

Understanding your firm's audience

Understanding your firm’s audience

Appearing locally on the Google SERPs requires close attention to your analytics and thinking like a searcher.  Our SEO specialists are implementing your local ranking strategy based on:

  • where people are searching from
  • what keywords they are using to search
  • what devices they are searching on
Getting in front of your audience

Getting in front of your audience

One of the most critical tools for ranking locally is optimizing your Google Business Profile (GBP) listing.  We manage not just your GBP listing but all local online business listings including:

  • local directories like Apple Maps and Yelp
  • search engines like Google and Bing
  • legal directories like and Avvo
strong local approach

A strong local approach

Our online local business listings services include:

  • Optimizing listings with updated and detailed firm information, proper categorization and images
  • Verifying your listings
  • Maintaining a consistent NAP (Name, address and phone number), an important ranking signal
  • Reporting spam competitors
  • Removing duplicate listings
  • Assisting with review removal, if it is in violation of Google’s policies
  • Creating Google Posts
  • Reinstating listings that face a suspension
  • Coaching on review solicitation and feedback on reviews
  • Applying for Google Screened
  • Setting up your LSAs

Google Premier Partners with a comprehensive approach

Ranking locally is key for law firms because most clients do not want to travel over a 20 mile radius to meet with an attorney. One of the best marketing tactics for reaching customers outside your location on Google is PPC (Pay-Per-Click). Martindale-Avvo’s Google Premier Partner search team is comprised of both SEO and PPC specialists. Our specialists are Google Ads Certified and work to understand where your looking to grow your business and maximize your investment accordingly. When SEO can’t rank, a PPC campaign can step in to get you found in those specific areas of interest.

Learn more about Search Engine Optimization