Tricia Abney

Tricia Abney is a professional freelance writer that specializes in law, finance, and digital marketing topics. She holds an M.B.A. and has been a full-time writer for five years. She has written hundreds of legal content pages and has 10+ years of experience in the digital marketing field.

Recent Articles

Is PPC Management Software Useful for Law Firms?

There are a variety of law firm marketing methods available to acquire new clients. One of the most popular strategies is using PPC (pay-per-click) ads.  This form of advertising can be an effective temporary or supplemental source of leads for law firms. But, with the wrong approach, it can drain your marketing budget quickly. This…Read More

4 Things You Need to Know About Legal Consumers

There was a time when effective legal advertising consisted of having the largest possible ad in the phone book and some strategically placed local billboards. But technology has shifted the way consumers research, find, and connect with legal services. That means law firms need to shift their approach, too.  When deciding to hire an attorney,…Read More

Which Social Media Metrics Matter?

Effective legal marketing in today’s digital world goes far beyond having accurate contact information on your website, an engaging blog, or a Facebook profile. Law firms have shifted their focus from merely being present on social media to actively generating business from it.  According to the latest ABA Legal Technology Survey Report, 80% of lawyers…Read More

2020 Digital Marketing Trends to Fuel Your Strategy

Staying on top of the latest marketing strategies while juggling your firm’s current cases during a global pandemic is a challenge. The marketing world changed quickly and businesses of every type scrambled to adapt to the new virtual world.  Attorneys have had to use every tool in their digital toolkit from social media and blogs…Read More

Digital Marketing Terms You Need to Know

Part of achieving law firm success is growing your business. To do this, you need to be selling your services online. Digital marketing terms, similar to legal terminology, can be intimidating for the uninitiated. That’s why we’ve created a list of some of the most commonly used digital marketing terms and their definitions that you…Read More

Free and Paid Tools to Measure Your Website Speed

Speed plays a critical role when it comes to your law firm’s website. Why?  Loading speed affects the user experience. People searching for an attorney will get frustrated if they have to wait for your content to load.  Website speed plays a role in Google’s search algorithm, so you can expect a faster-loading site to…Read More

5 Reasons Why Lawyers Should Invest in SEO

Every law firm needs new clients to survive and grow, and yours is no different. While there are plenty of online marketing methods available, none of them come close to the power of organic search.  Ranking high in Google’s search rankings is vital to the growth and development of any modern law firm, and effective SEO…Read More

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