Few people — and even fewer businesses — haven’t been impacted by the COVID-19 pandemic. Although some states have included law firm employees on their lists of essential workers, many firms have had to adjust to a different set of working conditions. Finding new ways to market your firm during COVID-19 is not only a…Read More
Tricia Abney
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There are a variety of law firm marketing methods available to acquire new clients. One of the most popular strategies is using PPC (pay-per-click) ads. This form of advertising can be an effective temporary or supplemental source of leads for law firms. But, with the wrong approach, it can drain your marketing budget quickly. This…Read More
There was a time when effective legal advertising consisted of having the largest possible ad in the phone book and some strategically placed local billboards. But technology has shifted the way consumers research, find, and connect with legal services. That means law firms need to shift their approach, too. When deciding to hire an attorney,…Read More
Effective legal marketing in today’s digital world goes far beyond having accurate contact information on your website, an engaging blog, or a Facebook profile. Law firms have shifted their focus from merely being present on social media to actively generating business from it. According to the latest ABA Legal Technology Survey Report, 80% of lawyers…Read More
Staying on top of the latest marketing strategies while juggling your firm’s current cases during a global pandemic is a challenge. The marketing world changed quickly and businesses of every type scrambled to adapt to the new virtual world. Attorneys have had to use every tool in their digital toolkit from social media and blogs…Read More
Part of achieving law firm success is growing your business. To do this, you need to be selling your services online. Digital marketing terms, similar to legal terminology, can be intimidating for the uninitiated. That’s why we’ve created a list of some of the most commonly used digital marketing terms and their definitions that you…Read More
Finding the right search engine optimization (SEO) service provider for your law firm is no simple task. Pick the right one and you’ll see more traffic and visibility, but pick the wrong one and your business can suffer major consequences. The Benefits of Hiring an SEO Company for Your Law Firm Some law firms try…Read More
Speed plays a critical role when it comes to your law firm’s website. Why? Loading speed affects the user experience. People searching for an attorney will get frustrated if they have to wait for your content to load. Website speed plays a role in Google’s search algorithm, so you can expect a faster-loading site to…Read More
Every law firm needs new clients to survive and grow, and yours is no different. While there are plenty of online marketing methods available, none of them come close to the power of organic search. Ranking high in Google’s search rankings is vital to the growth and development of any modern law firm, and effective SEO…Read More
Each day, more people are searching the internet for legal services using their voices, rather than tapping out searches on a keyboard. Voice search optimization is something your law firm needs to take seriously. Voice search is the use of devices that allow a user to search the web with voice commands. This could be…Read More