Tricia Abney
Tricia Abney is a professional freelance writer who specializes in finance, insurance, and legal topics. She holds an M.B.A. and has been a full-time writer for seven years, with more than 10 years of experience in the digital marketing field.
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Recent Articles
Should I Use AI at My Law Firm?
Artificial intelligence (AI) has been making a significant impact across different industries, including the law and legal practices. Even though many law firms have begun integrating various AI solutions, some are unsure about what’s available or have reservations about using AI. Here are some uses for AI in law firms and the pros and cons…Read More
How Many Leads Does It Take to Get a Client?
Every lawyer understands that generating leads is critical to the success of their practice. But those leads won’t do you much good if you can’t convert them into paying clients. Not every lead will be someone who is ready to sign on with your firm. So, how many leads does it take to get a…Read More
5 Pricing Strategies for Law Firms to Convert Prospects to Clients
Many law firms spend tremendous amounts of money to attract prospective clients but fail to seal enough deals to remain profitable. Getting people to send messages or call is one thing. But converting those prospects into paying clients can be an entirely different battle. You can do everything right in terms of having an attractive…Read More
Three Things You Need to Know About Legal Consumers
There was a time when effective legal advertising consisted of having the largest possible ad in the phone book and some strategically placed local billboards. But technology has shifted the way consumers research, find, and connect with legal services. That means law firms need to shift their approach, too. When deciding to hire an attorney,…Read More
Law Firm Internet Marketing Strategy Using Pay-Per-Lead
Law firms nationwide and across all practice areas struggle to find high-quality leads, largely due to increased competition and shifts in the way people search for legal services. Most people will use online resources to find and research law firms, making a law firm’s digital marketing strategy vital to overall success. Including pay-per-lead advertising as…Read More
Social Media for Lawyers: Best Practices for Law Firm Marketing
As a lawyer, there’s an expectation that your communication skills are top-notch. But how do you measure up when it comes to marketing your law firm on social media? It would be a mistake to overlook social networks when promoting your law firm. After all, most of your competition is already there. According to the…Read More
Your Guide on How to Get Clients as a Solo Attorney
Solo law firm marketing can be challenging. As an attorney working on your own, you’re asked to wear a number of hats when it comes to managing and growing your practice. Of course, there are plenty of benefits to being a solo practitioner. Having a flexible lifestyle, being your own boss, and creating a lasting…Read More
Digital Marketing Trends to Fuel Your Strategy
Staying on top of the latest marketing strategies while juggling your firm’s current cases during a global pandemic was — and remains — a challenge. The marketing world changed quickly and businesses of every type scrambled to adapt to the virtual world. Attorneys have used every tool in their digital toolkit including social media, blogs,…Read More
5 Marketing Approaches for Lawyers During COVID-19
Few people — and even fewer businesses — haven’t been impacted by the COVID-19 pandemic. Although some states have included law firm employees on their lists of essential workers, many firms have had to adjust to a different set of working conditions. Finding new ways to market your firm during COVID-19 is not only a…Read More
Is PPC Management Software Useful for Law Firms?
There are a variety of law firm marketing methods available to acquire new clients. One of the most popular strategies is using PPC (pay-per-click) ads. This form of advertising can be an effective temporary or supplemental source of leads for law firms. But, with the wrong approach, it can drain your marketing budget quickly. This…Read More
Which Social Media Metrics Matter?
Effective legal marketing in today’s digital world goes far beyond having accurate contact information on your website, an engaging blog, or a Facebook profile. Law firms have shifted their focus from merely being present on social media to actively generating business from it. According to the latest ABA Legal Technology Survey Report, 80% of lawyers…Read More
Digital Marketing Terms You Need to Know
Part of achieving law firm success is growing your business. To do this, you need to be selling your services online. Digital marketing terms, similar to legal terminology, can be intimidating for the uninitiated. That’s why we’ve created a list of some of the most commonly used digital marketing terms and their definitions that you…Read More