Online Marketing for the Savvy Attorney

Produced with The American Lawyer:

The American Lawyer and Martindale-Nolo have combined efforts to customize a webinar for attorneys and legal professionals who are serious about marketing, generating leads and growing their practice.

This is not your typical webinar – it is about Real data & examples. Martindale-Nolo surveyed more than 300 clients, including solo practitioners to firms with 50+ attorneys, regarding their firms’ online marketing initiatives. Specific statistics will show attorneys where to focus their online marketing efforts. Legal marketing and business experts will explain how/why they chose certain services over others, and how to evaluate program effectiveness without wasting precious money and time.

Webinar topics include:

  • Online marketing strategies that make a difference.
  • The difference between SEO, SEM, clicks & leads.
  • Successful lead-generation campaigns, done with any-sized department.
  • Evaluating effectiveness and calculating ROI.
  • Ethical considerations for advertising and social media.
  • Best practices and services from your peers – working case studies from both small and mid-sized law firms with successful online marketing programs.


Chelsey Langan, VP-Sales, and Madeleine Xavier, Director, Trade Marketing at Martindale-Nolo; Austin Andrukaitus, Marketing Director, and Matt Englett, Managing Partner, at Kaufman, Englett & Lynd; and Ross Albers, Attorney, at The Law Offices of Ross Albers.

Have questions?

Contact us at 877-317-9160 or [email protected] if you want to learn more about the webinar, online marketing or lead generation.

  • Martindale-Hubbell
  • avvo
  • Martindale-NOLO
  • Martindale-NGAGE