Future Proofing for Small Law Firms

June 2, 2020

Disruption in small business is as great as we’ve ever seen it. Today, many small law firms are wondering how they will continue to earn an income through difficult times.

Erin Gerstenzang demonstrates how the VU-C-A model that the US Military and big businesses use to brace for future volatility are instructive for small law firms. She shares practical examples of how small law firms around the country have designed simple, yet innovative legal services that insulate their businesses during periods of disruption.

She illustrates:

  • How to look for new, underserved pain points of people who your firm can help
  • How innovative legal services can insulate your firm through practical examples
  • What steps you can take today to prepare for minor and radical changes in business conditions


Martindale Avvo webinar