Turning Millennial Consumers into Clients
Millennials are the largest generational cohort in the U.S., representing about $1.3 trillion in annual buying power. Numbering 75.4 million, over 85% own smartphones; 39% of them interact with their phones more than they do actual people. They do almost everything online, including searching for an attorney. How do millennials interact with legal issues? How can attorneys better connect with them online? This whitepaper explores the answer to each of these questions.