Shim & Chang: Prompting Prospects to Take the Next Step

Shim & Chang, a Honolulu-based personal injury law firm, has been in business since 1966. The firm has always embraced technology and has utilized everything from yellow pages advertising to TV ads to blogging to grow its practice. Whatever the medium, the end goal is to incite action by the consumers — they need to call or email to hire the firm — and therein lies the challenge. What could the firm do better to reach that end goal?