Legal Marketing Pulse 2019

Powered by Martindale-Avvo June 13, 2019 Edgewater Hotel - Seattle, WA

The Pulse event moves beyond the basics of creating a visible online presence to give you the knowledge you need to rapidly attract the clients that you want. Featured topics include: local search and SEO in 2019, legal technology to help your practice, and managing reviews to let your clients sell for you.


  • 8:30-9:30am

    Martindale-Avvo Hub

  • 9:00-9:20am
    Welcome & Introduction
  • 9:20-10:00am
    Understanding Your Buyer

    Dig into proprietary research to understand what motivates the legal consumer to go online and hire a specific attorney.

    Kelly Newcomb, CMO, Martindale-Avvo
  • 10:00-10:50am
    Putting the sexy back in numbers: Data Driven “Moneyball” Law Patrick Palace, Esq., Owner, Palace Law
  • 10:50-11:10am

    Martindale-Avvo Hub

  • 11:10-12:00pm
    The Frontier of Legal Technology and Your Practice

    Look no further than your smart phone to see the rapid pace of technological change. It’s true that lawyering is one of the oldest professions but even lawyers aren't immune from the information revolution. Join this interactive discussion on the current legal technology landscape, including highlighting new and interesting startups who are pushing the boundaries of legal technology by creating products and technologies that both complement and, maybe, compete with your firm.

    Dan Lear, Esq., Owner, Right Brain Law; Kristin Tyler, Lawclerk; Thomas Hamilton, Ross; Matt Spiegel, Lawmatics
  • 12:00-1:00pm
    Networking Lunch

    Martindale-Avvo Hub

  • 1:00-1:50pm
    Designing your law firm to work for you

    The availability of inexpensive and easy-to-use digital tools and systems means that much of the minutia of legal and administrative work can now be done automatically. Learn how to use automation tools and technology to simplify the practice of law, improve client service and recapture hours per week of lost time.

    Erin Gerstenzang, Esq., Owner, EHG Law Firm
  • 1:50-2:40pm
    SEO 201: Take your website optimization to the next level Kyle Vanderneut, Director of SEO and Content, Network
  • 2:40-3:15pm

    Martindale-Avvo Hub

  • 3:15-4:15pm
    Let Your Clients Do Your Selling For You

    Increase positive client reviews and manage negative ones and use both of them to accelerate your marketing tactics and firm growth

    Erin Gerstanzang, Owner, EHG Law Firm; Jason Newcombe, Owner, The Law Offices of Jason S. Newcombe; Timothy W. Emery, Founding Member, Emery Reddy, PLLC; Brian Veeder, Esq. Product Manager, Martindale-Hubbell
  • 4:15-4:30pm
    Closing Remarks
  • 5:00-8:00pm
    Networking Reception & Dinner