EVENT SCHEDULE
-
8:30-9:30amBreakfast
Martindale-Avvo Hub
-
9:00-9:20amWelcome & Introduction
-
9:20-10:00amUnderstanding Your Buyer
Dig into proprietary research to understand what motivates the legal consumer to go online and hire a specific attorney.
Kelly Newcomb, CMO, Martindale-Avvo Download PDF -
10:00-10:50amPutting the sexy back in numbers: Data Driven “Moneyball” Law Patrick Palace, Esq., Owner, Palace Law Download PDF
-
10:50-11:10amBreak
Martindale-Avvo Hub
-
11:10-12:00pmThe Frontier of Legal Technology and Your Practice
Look no further than your smart phone to see the rapid pace of technological change. It’s true that lawyering is one of the oldest professions but even lawyers aren't immune from the information revolution. Join this interactive discussion on the current legal technology landscape, including highlighting new and interesting startups who are pushing the boundaries of legal technology by creating products and technologies that both complement and, maybe, compete with your firm.
Dan Lear, Esq., Owner, Right Brain Law; Kristin Tyler, Lawclerk; Thomas Hamilton, Ross; Matt Spiegel, Lawmatics Download PDF -
12:00-1:00pmNetworking Lunch
Martindale-Avvo Hub
-
1:00-1:50pmDesigning your law firm to work for you
The availability of inexpensive and easy-to-use digital tools and systems means that much of the minutia of legal and administrative work can now be done automatically. Learn how to use automation tools and technology to simplify the practice of law, improve client service and recapture hours per week of lost time.
Erin Gerstenzang, Esq., Owner, EHG Law Firm Download PDF -
1:50-2:40pmSEO 201: Take your website optimization to the next level Kyle Vanderneut, Director of SEO and Content, Nolo.com Network Download PDF
-
2:40-3:15pmBreak
Martindale-Avvo Hub
-
3:15-4:15pmLet Your Clients Do Your Selling For You
Increase positive client reviews and manage negative ones and use both of them to accelerate your marketing tactics and firm growth
Erin Gerstanzang, Owner, EHG Law Firm; Jason Newcombe, Owner, The Law Offices of Jason S. Newcombe; Timothy W. Emery, Founding Member, Emery Reddy, PLLC; Brian Veeder, Esq. Product Manager, Martindale-Hubbell Download PDF -
4:15-4:30pmClosing Remarks
-
5:00-8:00pmNetworking Reception & Dinner
The Pulse event moves beyond the basics of creating a visible online presence to give you the knowledge you need to rapidly attract the clients that you want. Featured topics include: local search and SEO in 2019, legal technology to help your practice, and managing reviews to let your clients sell for you.
