When looking for an attorney, prospective clients draw from a number of different resources and criteria as they perform their due diligence, both online and in person. They use high-level criteria to filter a search down to a manageable number of possible attorneys, then take a deeper analysis with this now-shorter list – an analysis…Read More
Category: Lead Generation and Lead Management
Referrals provide a steady stream of business for many law firms, with attorneys appreciating the word of former clients and fellow legal professionals. But while the traditional referral still holds plenty of value in the legal industry, it alone should not form the basis of your business. A lack of digital marketing and lead management…Read More
There is no denying that significant changes are occurring on the legal landscape. From online review sites and forums to on-demand Q&A and instant chat, the digital revolution has taken legal by storm. Attorneys that haven’t figured out how to adapt to the changing demands of consumers are being left in the dust. The whitepaper Sink or swim: How to adapt to the New Legal Consumer takes a deeper look at the behaviors that drive the New Legal Consumer.
You invested in a strong digital marketing platform. You built an eye-catching website, write compelling blog posts and employed live chat. As a result, your site visits and lead volumes are skyrocketing. Congratulations! Having an influx of opportunities is an encouraging indication that your marketing efforts are working. Yet, in spite of this success, you’re…Read More
Amazingly, 81% of Americans text regularly, and over 560 billion text messages are sent every month! This is not a fad. These texts represent an ever-growing form of communication for a quick and hassle-free communication. So how does texting help attorneys? Let’s break it down. An article published by Ring Central found that 32% of texters…Read More
The process of obtaining clients can be a source of stress for many lawyers, especially for small firms or firms that are just starting out. While it pains many lawyers to turn away business, it is important to properly pre-screen clients to avoid the headaches that come with clients who are not a good fit…Read More