Category: Lead Generation and Lead Management

lead response time

Speed Is Key When Responding To Inquiries

Consumer expectations have changed. Before the internet and smart phones, law offices were simpler places where a receptionist answered calls from prospective clients and lawyers and assistants called them back. But with technology accelerating the pace of just about everything, consumers want immediate satisfaction in the form of responses to their inquiries. So how long…Read More

Intake-speed

Speed Matters: Improving Client Intake with Technology

In an upcoming 2019 Martindale-Avvo research report, consumers ranked nearly a dozen reasons why they bypassed one attorney for another.  Response speed topped the list of hiring red flags. Research by Captorra, the industry leader in case-intake software for consumer-focused firms, reinforces this fact: If you contact a prospect within the first five minutes of…Read More

Free vs Paid Ads

Free vs. Paid Online Advertising: Which is the Better Option?

A steady stream of leads is crucial for gaining momentum as a lawyer. But competition is fierce, and sometimes the pipeline dries up. If you can’t seem to drum up enough good clients, a strategic online advertising effort can put you back on top. Why online advertising? The ABA Journal reports 38% of people to…Read More

live chats

Why Live Chat Is Here to Stay

Once the province of retail customers who would rather type a request rather than wait on hold for 15 minutes, live chat is now a ubiquitous online tool across industries that is quickly becoming a preferred means of communication by consumers. According to a recent Forbes article, “Emerging Trends in Customer Communication Preferences,” the numbers…Read More