Category: Industry Research

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A Guide to Getting the Most out of Your Marketing Dollars

If you’re serious about increasing your revenue, then forming a thoughtful growth strategy and dedicating a portion of the marketing budget to digital advertising and web development may maximize your efforts. Once you get traffic to your site, having a good communication strategy can help your prospects decide if you are the company that they…Read More

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How Attorneys Spend Their Free Time

Work-life balance is critical to both personal health and happiness, and yet, for many Americans, it feels out of reach. Lawyers, in particular, lead jam-packed professional lives. In addition to client meetings, they dedicate dozens of hours each week to administrative tasks and business development. Martindale-Avvo’s 2019 Attorney Compensation Survey Report reveals that, although most…Read More

Sink or swim: How to adapt to the new legal consumer [download]

There is no denying that significant changes are occurring on the legal landscape. From online review sites and forums to on-demand Q&A and instant chat, the digital revolution has taken legal by storm. Attorneys that haven’t figured out how to adapt to the changing demands of consumers are being left in the dust. The whitepaper Sink or swim: How to adapt to the New Legal Consumer takes a deeper look at the behaviors that drive the New Legal Consumer.

Legal their way: Turning millennial consumers into clients [download]

Numbering 75.4 million, millennials are the largest generational cohort in the U.S., representing about $1.3 trillion in annual buying power. Over 85% own smartphones; 39% of them interact with their phones more than they do actual people. They do almost everything online, including searching for an attorney. How do millennials interact with legal issues? How…Read More