SEO vs SEM: What is the difference? SEO (Search Engine Optimization) is a process used to prepare websites to rank high in search results and gain more organic traffic, while SEM (Search Engine Marketing) comprises tactics that allow you to promote your website online. SEM includes SEO, but goes beyond that; it involves other methods…Read More
Sarah Eshiwani
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While most attorneys understand that the first conversation with a potential client is one of the most critical steps to a successful sign-up, many approach these conversations with apprehension, nervousness, or even dread. The skills that you’ve developed in law school don’t always include sales and business development, and many lawyers would prefer to be…Read More
One of the biggest social media platforms utilized by businesses and entrepreneurs across the world is Instagram. With over 25 million business profiles operating today, organizations are tapping into the huge marketing potential of the platform and growing their reach like never before. Although social media platforms like Facebook, Snapchat, Pinterest, and Twitter remain popular,…Read More
The legal industry is a constantly-evolving industry and is one that is often affected profoundly by advancements in technology and shifts in corporate behavior. We have identified four trends that began a sea change in our industry this past year, and we have identified how they may affect sole practitioners in 2018. These trends, including…Read More
Lawyers have always faced a host of challenges related to acquiring new business, maximizing their public presence, and establishing themselves as credible professionals. These are marketing concerns are nothing new to law firms across the US. However, the excess of technology and advertising options present new wrinkles to an otherwise timeless issue.We have identified four…Read More
As an attorney who is active on the web, you may notice that some of your colleagues are actively blogging on their websites and social media profiles. We often hear the question: “It seems like everyone else is blogging. Do I need to do it too?” To that question, we often respond: “Yes, but only…Read More
Customer service, clerical work, social media management, and office maintenance are all tasks that are typically handled by a lawyer’s office staff, but many attorneys often find themselves saddled with these assignments for one reason or another. Solo law practices can rarely afford to hire a full-time receptionist. Budgetary constraints can also impact smaller law…Read More
Lawyers specialize in information and arguments. If you are a lawyer, people seek your services because they lack the legal information and rhetorical expertise they need in order to advocate for themselves. In short, you know something they need to know, and you know how to use it. It is this arrangement that makes online…Read More
With the rise of social media platforms and the ease with which we can post and share information, the more professionals, and more specifically lawyers, must be cautious about the kind of information they are sharing. Here are some practical do’s and don’ts for lawyers to adhere to so as to get the most out…Read More