Sam Ballen
Recent Articles
Targeting the Right Clients: Developing Client Personas
By Sam Ballen
| April 14, 2016
What is a client persona? When it comes to marketing, attorneys need to decide what it is they hope to accomplish before they try to do it. Part of creating a plan is deciding whom to target. How can law firms identify and target the ideal market? By creating client personas. What is a client…Read More
Martindale-Hubbell & Martindale-Nolo Offer Legal Marketing Solutions Based on 190 Years of Experience
Online marketing is essential, but it doesn’t have to be difficult. Trying to figure it all out on your own can take up valuable time that you could be using to help your clients. Martindale-Hubbell and Martindale-Nolo can take care of everything for you, no matter the size of your firm, your marketing experience, the…Read More