Word-of-mouth marketing matters – today more than ever. People entrust you with their legal needs. They ask their friends, colleagues, and others they trust before they call you, before they even try to find your SEO-optimized web page or even after they find the ad you sponsored on Facebook. In this age of digital marketing,…Read More
Ryan Owen
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For a market that didn’t exist a generation ago, online advertising has grown nearly as ubiquitous and varied as the internet technologies that support it. At the end of the day, though, advertising is advertising and the age-old goal remains the same: grow brand awareness and grow sales. But, amidst all the distractions and noise…Read More
Testimonials are important. A 2018 ReviewTrackers survey found that over 60% of potential clients check online reviews as a first step of interacting with a business. Even with the proliferation of online reviews, asking for a testimonial can be surprisingly difficult. Besides setting yourself up for potential rejection, there’s also the dilemma of determining which…Read More
Working day-to-day through the week, it is easy to get lost in the list of tasks that come your way. Return that call. Make that appointment. Pick up the dry cleaning. Schedule that meeting. What is harder is to stay on top of the big-picture items like defining and following your business strategy and setting…Read More
The best lawyers are not always the best marketers. Still, you need to attract new clients just like any other business. To be successful in marketing as a law firm, you have to play the long game. You have to build connections. And to do this, it helps to understand the different stages in the…Read More