Madeleine Xavier

An entrepreneurial marketing leader with a passion for sales and demand generation. 15+ years experience in B2B strategic marketing within SaaS, legal, financial and technology industries.

Recent Articles

How Many Leads to Your First Client

Have you ever wondered how many leads it takes to close a new client? Ask no more! Martindale-Nolo surveyed 1,557 new clients to determine the average number of days and leads it took before they closed their first client. Also, be on the lookout for our new lead nurturing guide, Guide to Nurturing Law Firm…Read More

How a Virtual Receptionist Can Help

Have you seriously considered your availability and ability to receive incoming phone calls – especially those from potential clients? Have you ever considered a lead generation service, but just can’t imagine being able to answer even more calls? Has the thought of hiring someone seemed too expensive? Fortunately, using a virtual receptionist service can be…Read More

The Power of Texting for Lawyers and Law Firms

Amazingly, 81% of Americans text regularly, and over 560 billion text messages are sent every month![1] This is not a fad. These texts represent an ever-growing form of communication for a quick and hassle-free communication. So how does texting help attorneys?  Let’s break it down. An article published by Ring Central found that 32% of texters…Read More

Manage Your Leads Better – Reap the Benefits

From our last article, 4 Sure-Fire Tips for Effective Lead Follow-Up, we learned that it’s critical to follow-up quickly and to nurture your leads. But how do you do this most effectively and efficiently? Having a lead management process in place enables you to systematically track and nurture your leads from when they first come…Read More

4 Sure-Fire Tips for Effective Lead Follow-Up

As an attorney running your own firm, you know that getting new clients can be challenging. With 1.3 million attorneys in the U.S., competition is fierce, and it’s important you find a way to stand out. A Martindale-Hubbell study found 76% of consumers search for attorneys online. And if a potential client clicks through to…Read More

Waiting for Business? Don’t!

(Part 3 of a series for New Attorneys) Over the past few weeks, we have been covering an important topic for new attorneys: how you can market yourself online in an increasingly competitive digital world. In our most recent post, we detailed two important strategies in the form of search engine optimization (SEO) and search engine…Read More

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