Mark Shepherd

Mark Shepherd is currently the President of Ngage Live Chat, and has been with the company for 9 years. He has an MBA in marketing and 10+ years of experience in the legal digital marketing field.

Recent Articles

The Four Buying Habits Series: The Humanistic Buyer

When marketing your law firm, it is essential to consider the decision-making process people engage in when it comes to hiring an attorney. People typically demonstrate four main buying habits when making a purchase or hiring a professional service provider. By identifying those patterns and tailoring your marketing efforts toward them, you can make sure…Read More

The Four Buying Habits Series: The Spontaneous Buyer

When making a purchase or seeking professional services, individuals can be reliably categorized into one of four groups that describe their “buying habits.” These buying habits dictate the way in which the person makes decisions (logically or emotionally) and the speed at which they commit to a major purchase that will impact their lives. The…Read More

The Four Buying Habits Series: The Competitive Buyer

Current studies of the buying habits of individuals, whether in brick-and-mortar stores or online, reveal that most individuals fall into one of four main categories: competitive, spontaneous, methodical, and humanistic. Upon closer inspection of the four buying habits, you will identify certain characteristics that will allow you to increase client contacts and drive calls, live…Read More

Why Lead Response Time Matters

Originally Published December 11th, 2018 You’ve taken the step to build a next-generation practice – investing in a digital marketing strategy of a quality website and digital advertising to grow your business. And you have employed live chat, allowing your potential clients a low-pressure way to make contact while sharing some information about themselves. While live…Read More

Why Lead Response Time Matters

You’ve taken the step to build a next-generation practice – investing in a digital marketing strategy of a quality website and digital advertising to grow your business. And you have employed live chat, allowing your potential clients a low-pressure way to make contact while sharing some information about themselves. While live chat is a good…Read More

How to Staff Your Intake Process

Whether you are launching a new practice or are looking to maximize efficiency at an established firm, having the right number of well-trained staff on hand to properly handle intake should be near the top of your list of priorities. While most attorneys understand how vital the intake process is to screen potential clients and…Read More

How Does Ngage Live Chat Work?

Offering your website visitors the ability to engage in a live chat set you apart from the competition. It helps reduce your website bounce rates, improve your conversion rate and offers visitors to your site immediate service 24/7/365. Live chat is a simple addition to your site that can double the number of leads you get…Read More

The Four Buying Habits Series: The Spontaneous Buyer

When making a purchase or seeking a professional service, individuals can be reliably categorized into one of four groups that describe their “buying habits.” These buying habits dictate the way in which the person makes decisions (logically or emotionally) and the speed at which they commit to a major purchase that will impact their lives….Read More

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