Search engine optimization can be as heady and complicated as the term suggests, but most SEO can be boiled down to a few basics. What can make it complicated are the many variables that affect whether your firm’s website comes up in a Google search. According to Kyle Vanderneut, director of SEO at Nolo.com, you…Read More
Kyle Vanderneut
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Years ago, content marketing strategies could be a lot simpler. All you had to do to drive traffic to your law firm’s site was to post content laden with the right keywords. Then Panda happened. In 2011, Google updated its search algorithms through its Panda update. Panda changed our lives – or at least how…Read More