Understanding how your next client will find you is critical to earning their business.
While a lot of attorneys and their SEO people seem to be hyper-focusing on better search rankings, not as much attention is being paid to how they’re appearing in search results.
Understanding how people find and hire attorneys might just be the most important question related to growing your law practice. Even better: understand how the clients you want find and hire attorneys like you.
While one might tend to think that thirty plus years is enough time for lawyers to “get the hang” of professionally marketing and advertising their services, you don’t have to look very hard to find some pretty bad legal schlock.