Here are some quick tips to keep your Google Business Profile (GBP) active and engaging. You’ll want to do this for a few reasons: Engage your potential clients Provide potential or returning clients easier ways to communicate with you Provide easier ways to get pertinent information about your business Provide answers to frequently asked questions…Read More
David DiGregorio
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We will start by being up front: when it comes to creating compelling content for your website, that will both resonate with the user and also conform to Google’s quality guidelines, there is no magic formula to determine how long it should be. At a minimum, you need at least two or three paragraphs of…Read More
Make Certain Your Law Firm Gets The Most Visibility On Google The majority of consumer searches for an attorney include local intent. Consumers want legal counsel close by, so they search for things like: “attorney near me”, “Chicago bankruptcy law firm”, or “best divorce lawyer in NYC.” To be found in those searches, attorneys must…Read More
Constructing a quality city landing page is easier than most people imagine. Because many firms who optimize their website do not use local pages, implementing one could immediately give you an advantage over the competition. To begin, try implementing the following features into your page. Title: The quality of your headline will be the first…Read More
Whether or not your firm appears when someone searches in your area for “lawyers in Emerald City” or “Smallville attorneys” can make a huge difference in traffic to your website and potential client-conversions. Online search results are one of the most popular methods for individuals who are looking for a lawyer, so it is crucial to…Read More
This interview with Michael Barasch of the New York law firm of Barasch McGarry Salzman & Penson, is the second in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire. Despite a résumé that includes tireless advocacy for the legal rights of 9/11 victims and first…Read More
Table of Contents You Have a Spammy Business Name You Have a Virtual Office You’re Listed as Being Open 24/7 You Don’t Have Your Website Listed or it’s Incorrect Your Phone Number is Incorrect You’re Not Adding Photos to Your Listing Your GBP Category is Wrong, Missing or You’ve Added Too Many Categories You’re Not…Read More
Table of Contents How to Find Your Competitors What to Look For Content, Discover, Page Ranking, & Website Aspects Social Media Check Out These Free Tools to See What Your Competition Is Doing Whether you’re just starting out, or have been in the game for a while, completing a competitive analysis is crucial to finding…Read More
Table of Contents What Is Local Search and the 3-Pack? Why Don’t I Show Up in the Google 3-Pack? Methodology: What Did We Do for the Local Search Testing? What Did the Results Tell Us? How Much Do Location, Distance and Density Matter? Does Your Device or Search Phrase Matter? How Does Google Decide? What…Read More
Table of Contents Your Website is From 2005 You Haven’t Verified Your Google Business Profile You Are Not Getting Reviews You Are Not Utilizing the Power of Social Media You Have No Idea What “Ask A Lawyer” Is Here’s the problem: You’re an attorney, which means you’re busy. Between your time in court, the endless…Read More