Chelsey Langan

Chelsey Langan leads the sales team, operations and business development for Martindale-Nolo’s attorney marketing programs, including lead generation and directory services. Prior to joining Nolo, she held senior positions with Matchpoint and other companies involved in lead generation. Chelsey holds a BS in marketing.

Recent Articles

Why Attorneys Should Care About the Sales Lifecycle

One common mistake some firms and lawyers make is overestimating how unique or specialized their team and services are compared to the rest of the landscape. The legal space is crowded, and with dozens of firms competing for a client’s business, ignoring essential marketing efforts and the value of establishing and tracking a sales cycle…Read More

Managing and Tracking Your Leads

While most lawyers recognize the importance of managing their cases, not every firm has a grasp on how to efficiently manage and track their leads. In recent years, case management software like Clio, Rocket Matter, and MyCase have become essential tools for task management and case organization. You track client matters, follow schedules, record time,…Read More

Creating A Solid Intake Process

The intake process for any law practice or organization serves as the critical point of entry for new clients. The first meeting or consultation with a prospective client is where you get to make that all-important first impression on them. The intake process, however, usually begins at or before the first client meeting and may…Read More

Why Legal Intake Is Important

To convert leads into paying clients, attorneys should evaluate the strength of their intake process. Whether you are a sole practitioner, boutique firm, or if you are a large firm with many locations, you probably are spending money on marketing.  If you are paying for billboards, ads, or are investing in digital marketing, it is…Read More

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