Celia Colista

Celia Colista is a writer and editor who comes from a family of lawyers. Originally from Detroit and a former resident of Chicago and Brooklyn, she currently lives in Jersey City, New Jersey.

Recent Articles

Speed Is Key When Responding To Inquiries

Consumer expectations have changed. Before the internet and smart phones, law offices were simpler places where a receptionist answered calls from prospective clients and lawyers and assistants called them back. But with technology accelerating the pace of just about everything, consumers want immediate satisfaction in the form of responses to their inquiries. So how long…Read More

Why Live Chat Is Here to Stay

Once the province of retail customers who would rather type a request rather than wait on hold for 15 minutes, live chat is now a ubiquitous online tool across industries that is quickly becoming a preferred means of communication by consumers. According to a recent Forbes article, “Emerging Trends in Customer Communication Preferences,” the numbers…Read More

Ways to Improve Your Firm’s Facebook Page

With 2.38 billion active monthly users,  Facebook offers a valuable platform to market your law practice and interact with potential clients. Just as the sheer amount of user data that Facebook collects gives businesses — law practices included — the ability to effectively pinpoint a target market, it also helps consumers to quickly locate local…Read More

Is Your Firm Review-Phobic?

If your firm is already managing your online reputation by cultivating positive reviews on multiple platforms and responding (nicely) to negative ones, your firm is probably not among the more than a third of small business owners who don’t think they matter. But if you have been avoiding reviews or afraid of receiving negative ones,…Read More

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