The majority of legal consumers start their search for an attorney online. According to a recent study, 37 percent of legal consumers responded that search engines were their first step, followed by online review/directory sites. While referrals are important, the future of law firms everywhere is digital. Your website is the first impression your firm…Read More
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As an attorney, your most fundamental tool — the one you use to advocate, persuade, and inform — is language. In a system where most civil cases settle before trial, your ability to write effectively is one of your most important legal tools. The results you get for your clients can often depend on the…Read More
To understand how the coronavirus pandemic is affecting the legal system, we surveyed attorneys and laypeople looking for legal help. Here’s what we found, and what we think lawyers should do for commercial success in a new era. 1. Embrace Virtual Communication2. Secure Your Workspaces3. Streamline Your Practice4. Pivot Your Practice5. Establish a Strong Online…Read More
The Institute for the Advancement of the American Legal System (IAALS) partnered with Avvo to analyze 2,232 reviews from registered Avvo consumers to determine what clients want from their attorneys. The resulting 32-page report, Think Like a Client published today, gives attorneys a thorough understanding of what clients want and expect from them. The report,…Read More
In our age of rapidly developing technology, it’s difficult to find a single profession that hasn’t been drastically affected. The legal field is certainly not exempt from such change, especially with regard to the evolving expectation of clients to stay in more frequent communication than in the past while also wishing to feel more involved…Read More
What do prospective clients value in an attorney? Are they more interested in your online reviews or your fee schedule? How quickly do they make the decision to hire an attorney and how much do they expect to pay for the resolution of their legal matter? Our report, “Hiring an Attorney 2019,” delves into the…Read More
As the internet has increasingly become the place where people turn to find information relating to problems they are experiencing, online advertising has become a necessity for lawyers looking to raise awareness of their practice and get new clients through their door. PPC advertising, also known as “pay-per-click,” is a strong online marketing strategy for…Read More
Most businesses consider customer satisfaction to be a top priority. Impressing legal consumers, however, is uniquely challenging. People consider hiring an attorney when things could go wrong, are about to go wrong, or have already gone wrong. This means legal consumers often form their opinions while they are under stress. How can you use this…Read More
There is no denying that significant changes are occurring on the legal landscape. From online review sites and forums to on-demand Q&A and instant chat, the digital revolution has taken legal by storm. Attorneys that haven’t figured out how to adapt to the changing demands of consumers are being left in the dust. The whitepaper Sink or swim: How to adapt to the New Legal Consumer takes a deeper look at the behaviors that drive the New Legal Consumer.
Numbering 75.4 million, millennials are the largest generational cohort in the U.S., representing about $1.3 trillion in annual buying power. Over 85% own smartphones; 39% of them interact with their phones more than they do actual people. They do almost everything online, including searching for an attorney. How do millennials interact with legal issues? How…Read More