LSAs (Local Service Ads) is a Google pay-per-lead (PPL) product that has been quickly increasing its ads on the SERP across different businesses and services areas over the past year. If you have been thinking about adding this as part of your marketing program for your law firm, there are certain things to consider. Is…Read More
Ashley Boehm
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With the growth we’ve seen this year in Google’s newer advertising program, Local Service Ads, it is likely that at least one online marketing company has approached your firm about running local service ads. For lawyers willing to pay for top placements on Google to get in front of potential clients, this program is definitely…Read More
A backlink is a link on any page of a website that links to your law firm’s website. Quality backlinks deliver value to your site in three primary ways: Exposure: Whenever your URL appears as a link, your firm becomes visible on that site. More visibility increases visits your website. Especially, on websites that Google…Read More
If you have ever spent any time trying to make sure that your law firm is found in Google’s search engine, you are likely familiar with the term “keywords”. Keywords are the words that people enter into Google that are essential for returning relevant results for their search. There are two main types of keywords…Read More
As a general practice litigator, you’re on the hunt for new clients daily. Do you want to attract people who are browsing businesses for any type of need or those who are ready to retain you for their specific need? As you hunt for the ideal client, you want clients who seek answers to questions…Read More