Strong SEO is not just a strategy that is structured around increasing your website’s rankings but rather a comprehensive strategy that gets your business placed on sites that a potential client may look for an attorney. The more comprehensive your strategy is the more likely you can attract a potential client from the search results…Read More
Ashley Boehm
Recent Articles
Return to Blog Home
Page
Google Screened Now Easier for Attorneys: Background Checks No Longer Required Google’s recent changes to the background check requirements for its Local Services Ads (LSAs) make it easier for law firms and attorneys to achieve the Google Screened badge. Google made clear that because attorneys and firms already go through extensive screening in order to…Read More
LSAs (Local Service Ads) is a Google pay-per-lead (PPL) product that has been quickly increasing its ads on the SERP across different businesses and services areas over the past year. If you have been thinking about adding this as part of your marketing program for your law firm, there are certain things to consider. Is…Read More
With the growth we’ve seen this year in Google’s newer advertising program, Local Service Ads, it is likely that at least one online marketing company has approached your firm about running local service ads. For lawyers willing to pay for top placements on Google to get in front of potential clients, this program is definitely…Read More
If you have ever spent any time trying to make sure that your law firm is found in Google’s search engine, you are likely familiar with the term “keywords”. Keywords are the words that people enter into Google that are essential for returning relevant results for their search. There are two main types of keywords…Read More
As a general practice litigator, you’re on the hunt for new clients daily. Do you want to attract people who are browsing businesses for any type of need or those who are ready to retain you for their specific need? As you hunt for the ideal client, you want clients who seek answers to questions…Read More