The legal industry is more competitive now than ever. To have a constant pool of clients, your law firm needs to have a solid marketing plan. Pay per lead (PPL) and pay per click (PPC) are two marketing tactics you can adopt to generate leads for your law firm. Both options, when done right, are…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Christopher Baratta of Baratta Baratta, P.C.Kerri Donica of Law Offices of Kerri Anderson DonicaRobert Eric Hoffman of Law Office of R. Eric…Read More
To attract and retain long-term clients, you need to understand how people think, act, and feel when looking for and working with an attorney. One key source for this information is your online client reviews. As tempting as it can be to ignore your client reviews, do not get complacent about them. Whether they are…Read More
A website is essential for modern law practitioners. Building a law firm site creates your online presence. It lets you put information about your practice online, gives you a place to send potential leads, and enables you to access search engine traffic. However, only 59% of solo practitioners and 60% of small practices have a…Read More
When utilized correctly, social media platforms can be an excellent way for solo lawyers and law firms to gain exposure and engage with their target audience. Unfortunately, social media marketing efforts will go to waste if you don’t have anyone following or connecting with your profiles and posts. Building a sizable following online isn’t going…Read More
You know that you need to invest a good chunk of change in your marketing budget, but you may not know where to place that investment. Spending in the right areas of the infamous marketing funnel can profoundly impact your potential clients and their decision to choose your law firm to represent them. The marketing…Read More
As most family lawyers will attest, the pandemic continued, and in fact, somewhat increased, the need for family law services. After all, there is nothing like being quarantined with a spouse to test the limits of a marital relationship, and for some couples, they came to the unfortunate realization that their marriage could not survive. …Read More
This is the third post of a three-article series related to working in the legal field of mass torts. In our first article, we addressed how to build a mass tort practice. In our second article, we addressed the pitfalls of working in mass torts. Be sure to check out all the articles for helpful…Read More
This is the second of a three-article series related to working in the legal field of mass torts. In our first article, we addressed how to build a mass tort practice, and in our final article we provide best practices for attorneys interested in mass tort marketing. Mass torts constitute a growing area of practice…Read More
Google Screened Now Easier for Attorneys: Background Checks No Longer Required Google’s recent changes to the background check requirements for its Local Services Ads (LSAs) make it easier for law firms and attorneys to achieve the Google Screened badge. Google made clear that because attorneys and firms already go through extensive screening in order to…Read More
