When utilized correctly, social media platforms can be an excellent way for solo lawyers and law firms to gain exposure and engage with their target audience. Unfortunately, social media marketing efforts will go to waste if you don’t have anyone following or connecting with your profiles and posts. Building a sizable following online isn’t going…Read More
You know that you need to invest a good chunk of change in your marketing budget, but you may not know where to place that investment. Spending in the right areas of the infamous marketing funnel can profoundly impact your potential clients and their decision to choose your law firm to represent them. The marketing…Read More
As most family lawyers will attest, the pandemic continued, and in fact, somewhat increased, the need for family law services. After all, there is nothing like being quarantined with a spouse to test the limits of a marital relationship, and for some couples, they came to the unfortunate realization that their marriage could not survive. …Read More
This is the third post of a three-article series related to working in the legal field of mass torts. In our first article, we addressed how to build a mass tort practice. In our second article, we addressed the pitfalls of working in mass torts. Be sure to check out all the articles for helpful…Read More
This is the second of a three-article series related to working in the legal field of mass torts. In our first article, we addressed how to build a mass tort practice, and in our final article we provide best practices for attorneys interested in mass tort marketing. Mass torts constitute a growing area of practice…Read More
Google’s recent changes to the background check requirements for its Local Services Ads (LSAs) make it easier for law firms and attorneys to achieve the Google Screened badge. Google made clear that because attorneys and firms already go through extensive screening in order to practice law, they will no longer need to participate in the…Read More
This is the first article of a three-article series related to working in the legal field of mass torts. In our second article, we address the pitfalls of working in mass torts and in our final article we provide best practices for attorneys interested in mass tort marketing. Mass torts claims can prove to be…Read More
As a solo lawyer, you’re used to handling everything on your own. After all, who else is going to run your law practice if you’re not at the helm? Many solo attorneys find themselves feeling overwhelmed and unable to continue meeting their own business standards. This leads to the inevitable conclusion that you simply can’t…Read More
Lawyers often don’t think in terms of leads—warm or cold. But if you have calls coming in and then wonder why your client roster isn’t growing, you may be giving up too easily on your leads. That tendency to give up on following up has led legal intake expert Denny Newberry, Vice President of Business…Read More
It’s easy to find someone to answer your phone. What’s less easy is cloning yourself or your most informed, well-trained staff members to keep up with the calls, emails and web forms that need a reply. That’s where legal answering services come in. Whether you simply need someone to pick up the phone after hours…Read More
