A common question we receive from attorneys who are just getting started with their blogging efforts is whether they should host the blog on the firm’s domain or on a separate domain. For example, imagine there’s a Cincinnati-based law firm called Thomas & Jones Law, and the firm’s website URL is www.thomasjonescincy.com. The attorneys may…Read More
Table of Contents How to Find Your Competitors What to Look For Content, Discover, Page Ranking, & Website Aspects Social Media Check Out These Free Tools to See What Your Competition Is Doing Whether you’re just starting out, or have been in the game for a while, completing a competitive analysis is crucial to finding…Read More
Visitors to your website tend to use very specific patterns when reading your content. Moving in what’s known as an “F-pattern,” they pay most attention to the top-left corner of a page, along with headings, subheadings and introductory paragraphs. We would like to focus now on headings, where website visitors often look when scanning for…Read More
In this first of a two-part series on small law firms addressing cybersecurity and planning to prevent it, we address the critical reasons why solo and small law firm owners must confront this business risk.
Lead Response Management (LRM), in partnership with InsideSales.com, has developed a lead response management study that looks at the best days and times to contact and qualify leads, while highlighting the importance of following up with leads quickly. The study has some key takeaways for attorneys, who can use its findings to determine the best…Read More
Today’s clients expect you’ll know who they are personally and have a full understanding of their legal needs before they’ll allow you to work with them on their legal issues.
In another post we discussed why attorneys need to respond to online reviews that they receive and how to do it. Because more than 80% of people check lawyer reviews as the first step to finding an attorney, we’re taking a step back and looking at strategies for getting good reviews in the first place….Read More
In our series covering the ways in which new attorneys can generate leads online, in a recent post discussed how you can make sure you’re making the right investments in digital marketing. In this post, personal injury attorney Reza Torkzadeh of The Torkzadeh Law Firm shares his insights on the importance of a strong web presence,…Read More
As a general practice litigator, you’re on the hunt for new clients daily. Do you want to attract people who are browsing businesses for any type of need or those who are ready to retain you for their specific need? As you hunt for the ideal client, you want clients who seek answers to questions…Read More
(Part 3 of a series for New Attorneys) Over the past few weeks, we have been covering an important topic for new attorneys: how you can market yourself online in an increasingly competitive digital world. In our most recent post, we detailed two important strategies in the form of search engine optimization (SEO) and search engine…Read More