The language of digital marketing can be confusing. Email marketing, in particular, comes with a variety of complicated terms and metrics. A thorough understanding of common email marketing terms is key to the success of any online marketing campaign. To that end, we’ve highlighted several important email marketing terms to know: Above the Fold Above…Read More
The cliché about spending money to make money rings true in legal marketing, where digital outreach plays a crucial role in acquiring and converting leads. Paid digital advertising benefits law firms of all shapes and sizes, but it’s particularly helpful for solo or small boutique firms with limited budgets. Smaller firms lack the resources to…Read More
You know how critical reviews are to your firm. They signal to prospects what it’s like to work with you. And they allow you to strengthen your relationships with past clients, which could turn into repeat business or referrals. Martindale-Avvo recently published the Client Reviews Guide for Lawyers, where we outlined how to make your…Read More
The majority of legal consumers start their search for an attorney online. According to a recent study, 37 percent of legal consumers responded that search engines were their first step, followed by online review/directory sites. While referrals are important, the future of law firms everywhere is digital. Your website is the first impression your firm…Read More
Back in March and April, when much of the country was shut down due to the COVID-19 pandemic, a common prediction held that many attorneys would be busier than ever once the shutdown ended. Indeed, with courts across the country closed, clients found their legal matters put on hold. Whether your practice is busier than…Read More
As an attorney, your most fundamental tool — the one you use to advocate, persuade, and inform — is language. In a system where most civil cases settle before trial, your ability to write effectively is one of your most important legal tools. The results you get for your clients can often depend on the…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alexander Lycoyannis of Rosenberg & Estis, P.C. Andrea Morisi of Farrell & Croft, PC Barbara Buxton of Barbara Buxton, P.A. Barbara Junge…Read More
You’ve reached out to clients asking them to post reviews of your firm online. You’ve taken feedback from clients who commented on areas where you could improve and used it to make your practice even better. You’re doing the work, and you have the reviews, so now what? During our August 5 webinar, led by…Read More
After sheltering at home now for most of the year, some of us are ready to return to our offices as workplaces begin to reopen. While we once wondered how we would ever get accustomed to working at home, now the question is how to re-adapt to working away from home. The COVID-19 virus is…Read More
Virtually every business that exists today has some form of online presence, and that likely includes reviews. Restaurants, clothing stores, even law firms like yours depend on reviews. So what happens if you get a negative one? Or multiple negative ones? In our September 26 webinar, we talked with a panel of experts about how…Read More
