When you run a business, marketing is critical for gaining new clients. But the marketing game has changed drastically over the years. Outbound tactics like commercials, print and radio ads, and billboards are becoming less effective. As people turn to the internet to find what they need, inbound strategies are growing in popularity. Marketing is…Read More
Social media is a proven way for attorneys to get more clients. According to the American Bar Association, 35 percent of attorneys and firms who use social media have attracted new clients as a result. Still, social platforms are underused resources for attorneys, especially those who work in small to mid-sized firms. These businesses often…Read More
The COVID-19 pandemic has placed an immense financial burden on law firm owners all over the United States. For many, foot traffic and referrals from personal networking have dried up completely. Touchpoints with customers and clients are harder and harder to come by. Small firms live and die by their connections with their communities. Before…Read More
As a DUI attorney, you have a challenging job. Defending DUI clients takes effort and skill, and finding new clients is even trickier. Marketing your services to the people who need them while maintaining your professionalism involves walking a fine line. Even when you get a lead, you don’t always get a client. Why? Because they…Read More
Following a turbulent year, search engine marketing looks little like it did just a few months ago. Perhaps most notably, the COVID-19 pandemic transformed every aspect of user behavior. Additionally, top search engines released new tools emphasizing search intent, automation, and machine learning. These and other shifts suggest that the already rapid pace of SEM…Read More
When people search for attorneys, they pay attention to what other clients have to say about their experiences. According to our research, 80% of legal consumers find reviews important or very important when choosing an attorney. Reminding people to leave reviews of your practice is an important part of your marketing strategy, but so is…Read More
Having a social media presence is more important than ever, especially for those of us working from home who want to maintain a sense of interaction with the outside world. Social media allows us to have a broad reach across our connections, both business and personal, making it possible to use it for entertainment and…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Alan Anchell of Law Offices of Alan Anchell, P.A. Anabella Rojas of Vecchio, Carrier, Feldman & Johannessen, P.A. Angelo P. Politakis of…Read More
Solo law firm marketing can be challenging. As an attorney working on your own, you’re asked to wear a number of hats when it comes to managing and growing your practice. Of course, there are plenty of benefits to being a solo practitioner. Having a flexible lifestyle, being your own boss, and creating a lasting…Read More
Every legal practice area holds its fair share of marketing challenges, but criminal defense attorneys find it uniquely difficult to attract and retain clients. From building brand awareness to producing conversions, every element of criminal defense attorney marketing sees complications above and beyond those associated with other niches. Despite all this, it’s possible to connect…Read More
