![Understanding the legal consumer: a journey map [download]](https://www.martindale-avvo.com/wp-content/uploads/legalconsumerjourney.jpg)
What do we actually know about how people choose and, ultimately, hire an attorney? This was the fundamental question we asked ourselves when we set forth to make a journey map of the consumer’s experience. Download our 8-page guide now to learn how you, the attorney or legal marketer, can use this information to grow…Read More
In a rapidly changing market, how do law firms connect with potential clients? This is a huge area of concern for smaller firms and solo practitioners, both of whom struggle not only to get the word out about their services but also to keep leads invested in their brand. Attorneys desire not only to attract a high…Read More
February is the month of love, and lawyers should always show love and appreciation for their clients. See my earlier blog post on this subject. After all, without them, and without the attorney-client relationship, or clients in general, there would be no work. Lawyers would be idle. Like all close relationships, however, there are times…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Andrea La’Verne Edney of Butler Snow LLP Benjamin J. Pliskie of Red Oak Law LLC Carl N. Lauer of Dulaney, Lauer &…Read More
Most businesses consider customer satisfaction to be a top priority. Impressing legal consumers, however, is uniquely challenging. People consider hiring an attorney when things could go wrong, are about to go wrong, or have already gone wrong. This means legal consumers often form their opinions while they are under stress. How can you use this…Read More
There is no denying that significant changes are occurring on the legal landscape. From online review sites and forums to on-demand Q&A and instant chat, the digital revolution has taken legal by storm. Attorneys that haven’t figured out how to adapt to the changing demands of consumers are being left in the dust. The whitepaper Sink or swim: How to adapt to the New Legal Consumer takes a deeper look at the behaviors that drive the New Legal Consumer.
Numbering 75.4 million, millennials are the largest generational cohort in the U.S., representing about $1.3 trillion in annual buying power. Over 85% own smartphones; 39% of them interact with their phones more than they do actual people. They do almost everything online, including searching for an attorney. How do millennials interact with legal issues? How…Read More
What do we actually know about how people choose and, ultimately, hire an attorney? This was the fundamental question we asked ourselves when we set forth to make a journey map of the consumer’s experience. Download our 8-page guide now to learn how you, the attorney or legal marketer, can use this information to grow…Read More
You invested in a strong digital marketing platform. You built an eye-catching website, write compelling blog posts and employed live chat. As a result, your site visits and lead volumes are skyrocketing. Congratulations! Having an influx of opportunities is an encouraging indication that your marketing efforts are working. Yet, in spite of this success, you’re…Read More
Your Avvo profile is key to attracting new clients. In a 2017 survey of over 500 visitors to Avvo, people weighed in on which information factors into their decision to hire. Out of 12 options, these are the four that mattered most. What DO legal consumers look for when viewing your Avvo profile? Find out…Read More
Managing a successful law firm is like running any other successful business. It takes talent, hard work, a steady stream of clients, and—most importantly—the willingness and ability to adapt and change with consumer trends. And while many people might say legal innovation and new ideas are in short supply, or perhaps not even necessary, many…Read More
