Recent Posts
Email marketing

How to Write an Email that Converts

Email marketing is an important part of building relationships with clients. It’s the most popular marketing channel across all firm sizes, including, according to the American Bar Association. Approximately 40% of all attorneys engaged in marketing are using email. Because email has a median ROI of 122%, it makes for a stronger investment than social…Read More

Effective Listening

How to Practice Effective Listening

For attorneys, engaging in effective listening can help them gather crucial information and data about their clients or cases. And for clients or prospective clients, feeling heard and understood creates a positive relationship between them and their attorney. We spoke with Sandra Bodin-Lerner, VP International Listening Association and a communication professor and public speaking and…Read More