How was your last video call meeting? Many of my clients have been asking me to help them improve their effectiveness on video-calls. They describe situations where it’s hard to manage the conversation flow, build rapport, and focus on content. They thought it was a speaking issue. It’s actually a listening problem; people aren’t really…Read More
Effective legal marketing in today’s digital world goes far beyond having accurate contact information on your website, an engaging blog, or a Facebook profile. Law firms have shifted their focus from merely being present on social media to actively generating business from it. According to the latest ABA Legal Technology Survey Report, 80% of lawyers…Read More
At some point this spring or summer when half the world was in quarantine, your law practice changed. More of your staff may have started working remotely or were furloughed while you met with clients via phone calls and video conferences. For law practices, many of these changes will likely be temporary. There will likely…Read More
Marketing your small law firm seems like it should be easier than ever, but understanding your SEO settings and how to optimize them can be daunting. To get your law firm on Google’s front page, you will want to have a general understanding of Search Engine Optimization (SEO) and the tools available to you. 1….Read More
We spoke with a panel of attorneys and legal marketing experts during our October webinar and discussed 40 tips and tricks on how to grow your bankruptcy law practice. The panel consisted of Ann Shaw, founder of The Law Firm of Shaw & Crowson, PA; Adam Casinelli, Legal Marketing Specialist at Martindale-Hubbell; Chelsey Langan, Vice…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Aaron Hicks of Hicks Law Firm Adam I. Gafni of Gafni & Levin LLP Adam Lindenbaum of Rosenberg & Estis, P.C. Alexander…Read More
Staying on top of the latest marketing strategies while juggling your firm’s current cases during a global pandemic is a challenge. The marketing world changed quickly and businesses of every type scrambled to adapt to the new virtual world. Attorneys have had to use every tool in their digital toolkit from social media and blogs…Read More
Email marketing is an important part of building relationships with clients. It’s the most popular marketing channel across all firm sizes, including, according to the American Bar Association. Approximately 40% of all attorneys engaged in marketing are using email. Because email has a median ROI of 122%, it makes for a stronger investment than social…Read More
There’s still time to review your law firm’s achievements, figure out what is working, and eliminate or pare down what is not. While BigLaw firms have massive marketing departments who take care of all these tasks, owners of solo and small law firms are often responsible for them. As you gear up for the end…Read More
For attorneys, engaging in effective listening can help them gather crucial information and data about their clients or cases. And for clients or prospective clients, feeling heard and understood creates a positive relationship between them and their attorney. We spoke with Sandra Bodin-Lerner, VP International Listening Association and a communication professor and public speaking and…Read More
