There is no shortage of posts and articles about business development for lawyers. However, what is not frequently discussed is what happens after a marketing initiative becomes successful. Potential clients start to call and email looking for representation. At this point, the lawyer cannot simply sit back and assume these new leads will magically result…Read More
For most modern consumers, research is an important part of the buying process. They venture online to find the information they can use to compare services or products, narrow their choices and – ultimately — find the best option in their financial range. This is as relevant for clients seeking a lawyer as it is…Read More
Lawyers have the notorious reputation of being expensive. So, when legal consumers search online for a lawyer, they have money on their mind. Nearly one-half of those scouring the web say free consultation is important to them when selecting an attorney. With that said, lawyers must ask themselves 1) Why is a free consultation so…Read More
If your firm is already managing your online reputation by cultivating positive reviews on multiple platforms and responding (nicely) to negative ones, your firm is probably not among the more than a third of small business owners who don’t think they matter. But if you have been avoiding reviews or afraid of receiving negative ones,…Read More
Before social media and search engines dominated so much of daily life, the reputation of lawyers depended on what clients and peers told one another about their work and character. Back then, word of mouth was just that: one person talking to another. But now the search is at least partly, if not entirely, conducted…Read More
Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability. Congratulations to: Adrienne Fischer of Basecamp Legal Alfredo Lozano of The Lozano Law Firm PLLC Aloysius Grant Lingg of Forsberg & Umlauf, P.S. Anna…Read More
When looking for an attorney, prospective clients draw from a number of different resources and criteria as they perform their due diligence, both online and in person. They use high-level criteria to filter a search down to a manageable number of possible attorneys, then take a deeper analysis with this now-shorter list – an analysis…Read More
Your website is up, and it includes all the right search terms and accurate descriptions of your practice areas and expertise in them. But once prospective clients find your website, do they contact your office? In a recent study on how legal consumers find and hire lawyers, how prospective clients view the firm’s or lawyer’s…Read More
Whether your firm has an established website or you are just beginning to build one, how you present your firm online will determine whether prospective clients find you. Generic website and social media content puts your firm’s name on the internet, but that presence doesn’t guarantee that anyone will see it. Your goal is to…Read More
When you see a lawyer advertising online, what’s your reaction? Do you wonder what their practice areas are and how much business they’re getting? Or do you wonder whether they know that lawyers shouldn’t advertise? If you fall into the second category, you have plenty of company. A range of attorneys all over the country…Read More
